Piat

Piat, officially the Municipality of Piat (Ibanag: Ili nat Piat; Ilocano: Ili ti Piat; Tagalog: Bayan ng Piat), is a 4th class municipality in the province of Cagayan, Philippines. According to the 2015 census, it has a population of 23,597 people.

It is located in the south-west part of Cagayan province in what is known as the Itawes Region, along which the Rio Chico runs west, south, and north-west of the town until it debouches into the Rio Ibanag somewhere near Nassiping.

Piat is dubbed as the “Pilgrimage Center of Cagayan Valley” because of the thousands of devotees and tourists who come here to pay homage. It is the home of Our Lady of Piat which continues to be the source of inspiration and object of devotion of many Catholics in the region.

There are places one visits that change his life. Places that challenge concepts of the world in which you live. Places which keep recurring in your memory.

The municipality of Piat, Cagayan is one such place. In the minds of many, the very sound of the name, Piat, Cagayan is synanymous with the miraculous Lady of the Hill – Nuestra Senora de la Visitacion de Piat or Our Lady of Piat. Piat has earned the distinction of being the “Antipolo of Northern Luzon”, “Mecca of the devoted Pilgrims “, and the “Pilgrimage Center of the Cagayan Valley”. Attesting to these are the millions of devotees and tourists who regularly flock to the municipality the whole year round. Over the centuries, countless testimonials confirm that Piat has earned the Jesulaem of the Philippines for countless generations. It is for these reason that the Department of Tourism has included Piat as a tourist destination and included in their ‘Fiesta Islands” calendar of activities.Piat was founded on May 1, 1610. The town proper is nestle in a plateau some 42 kilometers northeast of the capital town of Cagayan – Tuguegarao. It has 18 barangays and it is classified as 4th class municipality. Piat also boasts of having the Robina Sugar Milling Corporation (CARSUMCO) within its territorial jurisdiction, thereby creating more employment oppotunities of its constituents. The Caagayan State University (CSU) has also one of its main branches in the municipality. The university offers under-graduate and graduate program such as Bachelor of Elementary Education, Bachelor of Secondary Education, Bachelor of Technology and Livelihood education, Bachelor of Science inCriminology, Bachelor of Science in Police Administration, Bachelor of Science in Information Technology, Bachelor of Science in Agriculture and Master of Science in Agriculture. The district hospital, which is known as the Nuestra Senora de Piat District Hospital (NSPDH), is also located at Maguilling, Piat, Cagayan. It provides immediate health service not only to its own residents but also to the residents of Sto. Nino, Solana, Amuling, Tuao, and Rizal.

Just like most of the municipalities of the country, Piat was created into municipality during the Spanish Regime. The first Spanish missionaries who came to the province found out that the existing settlements were sporadically distributed along the Chico River. The Rio Chico flows down the province through flats and foothills and finally meets Cagayan River in the Nassiping area. The people living on these flats and foothills are known as Itawes. The Itawes region formed the second part of Cagayan, and included the towns of Lobo (Tabang),Piat,Tuao, Malaueg and Sta. Cruz de Gumpat (Lingay). In 1603, the orders of the Alkalde Mayor Juan Clavijo were so oppressive thet the natives rose up in revolt in the Itawes and the Yrraya regions.Bishop Benavides wrote up king of Spain about these abuses of the encomienderos and Spanish officials.During the time of Bishop Diego de Soria, the King of Spain ordered him to make arrangements with the Dominicans for the pacification, and ultimately the conversion of these Itawes tribes. Accordingly, three friars were sent in 1603 to the estuary of Lobo (Rio Chico or Bangag). In 1591 there was encomienda here consisting of 4,000 tributes (families) with a population of 16,000. In 1598 the Dominican Chronicle mentioned the mission of Lobo which was accepted ecclesiastically on May 9,1604 and was later called Tabang. This was the first mission in the Itawes area.

The second mission built by the Dominican in the Itawes was Piat, originally called “Pia”. According to Fr. Malumbres there were encomiendas here before the coming of the friars. The encomienderos were Don Pedro Barrada, an army officer; Don Juan de Aranda and Dona Isabela de Cardona in the yaear 1617. The first was said on August 24,1604 when there were already about 1,000 families. It became an ecclesiastical town on May 1,1610 under the patronage of Sto. Domingo de Guzman. A convent and a church was put up in 1740 by Fray Francisco Jimenez but was burnt in 1865 and reconstructed by Fr. Gurumeta, and the roofing with iron sheets was done by Fr. Isidro Rodriguez.
The image of Our Lady of Piat was sculptured in Macao and brought to Nueva Segovia by Bishop Diego de Soria in 1604. In the pacification and conversion campaign of the Itawes, it was decided to bring the image to Sto. Domingo Church in Piat. Before long the people saw manifestations of divine favors through Our Lady , and devotion and attachment to her image bordered fanaticism. This can be gleamed from the fact that when Fr. Juan de Santa Ana took the image to Tuguegarao City, the people of Piat protested and would not accept a replica of it in return even though hoe beautiful. Because of threats and fear of revolt, the original image was brought back to Piat, but because the people of Tuao were also clamoring for it, it was decided that the image will be placed in a chapel located between Piat and Tuao. It was decided to build a sanctuary on a hilltop, half mile from the church of Sto. Domingo. The sanctuary was built and completed in 1623.

(Source: Wikipedia and LGU Piat)


INVESTMENT TAGLINE

“Where your future shines”
(Source: LGU Piat)

DEMOGRAPHY

Total Population (PSA 2015)Working Age PopulationEmployedUnemployed
23,59715,0729,8195,253
(Source: Database of Investment-related Information)

INFRASTRUCTURE

Total Road NetworkExisting Internet Service ProvidersExisting Water Service ProvidersExisting Electricity Service Provider and Capacity
182.53 km.FreeWiFI4All and Juan KonekMetro Tuguegarao Water DistrictCagayan Electric Cooperative (CAGELCO)
(Source: Database of Investment-related Information)

PUBLIC UTILITY VEHICLES

BusesPassenger VansJeepneysTricyclesOthers – Motorized Vehicles
4147419419
(Source: 2020 CMCI RDCS – Region)

FINANCIAL INSTITUTIONS

No. of Commercial BanksNo. of Rural BanksNo. of Remittance CentersOther Financial Institutions
11312
(Source: 2020 CMCI RDCS – Region)

MEDICAL SERVICES

Medical Services ProviderCategoryExisting Bed Capacity
Nuestra Senora de Piat District HospitalHospital50
(Source: Database of Investment-related Information)

ACCOMMODATION FACILITIES AND BED CAPACITY

Name of Accommodation FacilityCategoryMaximum Bed Capacity
Paddarafunan Commercial BuildingInn18
Pilgrims InnInn48
(Source: Database of Investment-related Information)

MAJOR COMMODITY, CROPS AND/OR PRODUCE

Major Crops and ProduceProductivity for 2016
(In Metric Tons)
Productivity for 2017
(In Metric Tons)
Productivity for 2018
(In Metric Tons)
Existing Market/Buyers
Rice12,90016,39613,926Tuguegarao City
Corn27,35226,05019,537Tuguegarao City
Sugarcane51,75057,50046,000Manila
(Source: Database of Investment-related Information)

MAJOR PRODUCTS

Product NameProducer/ProcessorExisting Market
SugarCagayan Robina Sugar Milling CorporationLocal
(Source: Database of Investment-related Information)

EXISTING BIG-TICKET INVESTORS (Asset Size of at least P60 Million)

Name of InvestorsProduct LinesExisting Market
Cagayan Robina Sugar Milling CorporationWhite and Brown SugarLocal
(Source: Database of Investment-related Information and LGU Piat)

FISCAL AND NON-FISCAL INCENTIVES

Fiscal IncentivesNon-Fiscal Incentives
In consistency with the incentives provided by law and by the Local Government Code of 1991,a registered project under this code shall enjoy full (100%) exemption on the
payment of Business Tax for a period of Four (4) years after the issuance of a certificate of Registration.
To further enhance the investor’s confidence in the investments and incentive
program of the Municipality, the Municipal Government shall provide the following non-fiscal incentives to registered projects under this code;
1. One-stop documentation and assistance for simplified registration procedures;
2. Assistance in resolving issues and concerns with National Government Agencies (NGAs),Non-Government Organization (NGOs), and other service providers;
3. Extend support for industrial peace through reconciliation and Mediation;
4. Assistance in securing electric power and water supply connection;
5. Assistance in site selection;
6. Networking with concerned NGA’s and other similar institutions for trainings and skills and productivity enhancement of its human resource;
7. Assistance in recruitment and identification of skilled human resources; and
8. Such other aftercase services that may be accorded to investors.
(Source: Database of Investment-related Information)

REASONS TO INVEST IN PIAT

Reasons to Invest in Piat
1. Hospitable and beautiful people.
2. Pilgrimage center.
3. Good roads.
4. Strategically located.
(Source: Database of Investment-related Information)

STEPS IN REGISTERING A BUSINESS AND REQUIREMENTS

No.StepsRequirementsProcessing TimeOffice Concerned
1ApplicationApplication Form10 mins.BPLO
2Assessment &
Payment
Supporting Documents15 mins.Treasury
3Processing & ReleaseOfficial Receipt20 mins.BPLO/BFP/RHU
(Source: Database of Investment-related Information)

COMPETITIVE/COMPARATIVE ADVANTAGES

Competitive/Comparative Advantages of Piat
1. Wide expanse of rich agricultural lands
– The municipality has vast prime agricultural lands suitable to a wide variety of agricultural commodities. With the construction of more irrigation canals and facilities, the municipality can become a major supplier of corn, rice, sugarcane and tobacco in the Philippines.
2. Vast underutilized open grassland
– The municipality has still wide open grassland potentials for production. These areas could provide considerable potential for livestock production, diversified upland framing, managed pastureland and productive forestlands.
3. Modestly endowed with inland water resources
– The municipality lies within one of the river basin of the province which is the Chico River, Matalag River and Mapannao Lake. If properly developed and managed, it could amply provide water needs for domestic and agricultural purposes.
4. Existence of pilgrimage Destination in the country
– The Presence of Basilica Minore makes the Municipality the Jerusalem of the North where thousands of religious tourists from all over the country visit the area annually.
5. Existence of rich mineral resources
-The municipality is endowed with mineral resources which remain unexploited. Sustainable mining ventures should be considered in planning to utilize these resources.
– At present, sand and gravel are the only minerals extracted in the community for developmental reasons, namely:
*enhanced flood protection through the removal of excess aggregate from the riverbed
*the contribution to the economic and social development of an area through the provision of raw materials to maintain and enhance community facilities, services and infrastructure such as hospitals, school, new roads, bridges, motorways and new buildings
*the provision of direct and indirect employment opportunities
*diversification of the local economy and support of ancillary services such as engineering, mechanic and construction businesses
*the reduce social and economic cots of having aggregate resources closer to demand
*other flow-on regional benefits, including complementary businesses or services.
6. Existence of a tertiary educational institution or state university
– A campus of Cagayan State University is situated in the municipality offering a lot of courses which cater not only the students of the municipality but also to neighboring towns and provinces.
7. Presence of the largest sugar milling industrial in Northern Luzon.
– Piat is the home of the largest sugar milling industry in the region, which is the Cagayan Robina Sugar Corporation. This industry caters to the sugar requirement of the region and the country and the source of livelihood for hundreds of workers. It is also called the cradle of sugarcane in northern and central Luzon.
(Source: Database of Investment-related Information)

AWARDS AND CITATIONS

Awards and Citations of Municipality of Piat
1. LGU Piat was awarded as the 4th Most Competitive Municipality for the year 2018 (Resiliency Pillar) 3rd to 6th Class Municipalities Category, from the Department of Trade and Industry (DTI) on November 16, 2018.
2. The Municipal Mayor, Atty. Carmelo O. Villacete, was once again conferred the Most Outstanding Mayor of CY 2018 by SuperBrand Marketing International, Inc.(SMI), on March 14, 2018.
3. Basilica Minore of Our Lady Of Piat received a 2nd Tourism Awards 2018 from the Department of Tourism.
4. LGU Piat was awarded as the 7th Most Competitive Municipality for the year 2017 (Infrastructure Pillar) 3rd to 6th Class Municipalities Category, from Civil Service
Commission (CSC) on December 12, 2017.
5. Hon. Atty. Carmelo O. Villacete, Municipal Mayor, was recognized as one of the Most Outstanding Mayors in the Philippines by SuperBrand Marketing International, Inc. (SMI) on March 30, 2017.
6. Hon. Atty. Carmelo O. Villacete, Municipal Mayor, was recognized as one of the CY2017 Distinguished Alumni of Cagayan State of University (CSU).
7. Hon.Atty. Carmelo O. Villacete, Municipal Mayor, was recognized as one of the CY2017 Most Outstanding Public Servant in the Presidential Lingkod Bayan Award from Civil Service Commission.
(Source: Database of Investment-related Information)

CONTACT DETAILS OF LOCAL ECONOMIC AND INVESTMENT PROMOTION OFFICER/REPRESENTATIVE AND DTI NEGOSYO CENTER JUNIOR BUSINESS COUNSELOR (NC – JBC)

NameDESIGNATIONMobile/Telephone NumbersEmail Address
Leonardo D. Nepomuceno Jr.BPLO/LEIPO Designate0965 723 9989BPLOPIAT@yahoo.com
Scarlet S. FuruggananNC – JBC Piat0915 338 7075nc.piatcagayan19@gmail.com